Relevant Customs
 

In 2012, our diverse assembly of creative shoemakers started a movement that forever changed the sneaker industry by pioneering the art of post-retail sneaker customization.

 

In collaboration with several renowned urban artists, third-generation American custom shoemaking experts invented the visionary process of remanufacturing branded sneaker models into artistic expressions of the culture. Hand-painted sneakers gave way to fully redesigned custom reconstructions crafted from almost any material assortment imaginable.

 

“We can make sneakers out of anything!”

 

That mantra gave birth to many iconic custom sneaker designs and a new niche industry. Rich leathers, exotic materials, and innovative techniques elevated ordinary footwear to extraordinary wearable art. 

 

As our reputation for producing the finest quality reconstructions grew, so did our list of elite celebrity customers and large global brands.

 

These early successes and creative realizations led to thoughts

of the future:

 

What’s next? How do we evolve into something grander? And how do we connect, support and ultimately give back

to the community that created the culture?